Thursday, December 31, 2009

Augmented Reality Watch

A direct link to the above video is at

Hey, all you watch companies out there, here's a proof-of-concept video we made demonstrating a great new way to let your customers try on different watches in the comfort of their own homes. We've added a couple of enhancements to this that make it more than just your average AR: one, check out how the tag disappears, so it's easier for the customer to see how the watch will look with their clothing or on their bare wrist. And two, check out how the digital watch actually tells time! If you go to you can try it out for yourself: just use the left/right arrow keys on screen or on your keyboard to try out the different watches.

We'd love to see this used in a real retail application, where anybody with a webcam would be able to quickly try on a variety of watches, and where clicking on the "add to my shopping cart" button would take you to the website's store. Best of all, unlike many of the retail AR applications out there right now, there's no special software required to be downloaded because this all works in flash.

In the meantime, we hope everybody gets a kick out of playing with our augmented reality watch demonstration. Enjoy!

Rob Bryanton
Talking Dog AR

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