Wednesday, March 24, 2010

How Big Is the TV?

Our newest project "How Big Is the TV?" allows you to try out TVs of different sizes in your own home. We've selected a number of flat screen TVs for users to test and we plan to expand the selection over time. Be sure to print out the marker and try it out. Once you decide on which TV suits you best, clicking on the "Buy Now" button takes you to a popular page which compares the prices of that particular model from various retailers. And don't forget the "take a picture" button which lets you share the picture of the TV you're interested in with others on facebook, or you can save the picture to your computer.

Here's our demo video:


http://www.youtube.com/watch?v=JaGPpgDDrjM

This project is a more practical follow up to our two other projects "How Big Is The Baby?" and "How Big Is A Planet?", we hope you take a look at these other projects and spread the word.

We have been playing with the ideas of scale in augmented reality for some time now, keep an eye out for more projects like this to come.

And as always, if you think we could be of service to you and your company, please contact us at "ar [at] talkingdogstudios [dot] com". And please go to howbigisthetv.com if you're thinking of shopping for a new TV!

Augmentedly yours,

The Talking Dog Team

Friday, March 19, 2010

Alice in AR land

Last time we looked at our new website mixing face tracking and augmented reality: expandAR.com. This time we'd like to talk more about a proof-of-concept experiment we've just posted at expandAR.com/w using the same technology: with this version, instead of the software messing with their own face, the user sees themselves transformed into four of the characters from Disney's new hit film, Alice in Wonderland. The images used to create this demo are, of course, © 2010 by Walt Disney Pictures.

Can you imagine watching a program or a commercial where you see yourself inserted into the action using the approach we're showing here, with your face changing to different characters, or being modified in interesting ways as different things happen to you? So can we!

We see this as a starting point for something that any film, television, or commercial producer could use to allow people to see themselves as part of the action, to become part of the show. It's important to remember as you look at these stills from the site that this is really full-motion video of the user being inserted into these faces, which makes the experience just that much more engaging. What about a website that shows clips from famous movies and lets people see themselves as an interesting/amusing part of the clip? Talk about your remix culture.

Also, there are other interactive story-telling options here: users could be presented with choices, and depending upon their response they would see themselves transformed in various ways. Likewise, this could make for an immersive and entertaining educational or gaming experience.

Several things are happening to make this magic happen. First of all, facial recognition software is locating the user's face, and continually adjusting for their position within the image and how near/far they are from their webcam. Then, real-time video is being grabbed of the person's face. The image of this face is adjusted in real time to match the color and brightness of Tim Burton's imaginative images. In some cases the face is also being warped or tilted to have it match the look of the film's characters even more.

The fact that all this is able to be done in flash, so it doesn't require the user to download any additional software makes this a great promotional tool. The fact that it is a form of augmented reality that doesn't require the user to print out a marker also ensures that more people will be likely to try the site out.

In case you missed it from last time, we're going to close here with our movie demonstrating the original version of expandAR. Thank you to the people who have sent us pictures of themselves having their reality expanded in various crazy ways by the expandAR website, please keep 'em coming!

And if you are a film or television producer looking for an innovative way to engage your audience, let us know, we'd love to discuss how Augmented Reality might be just the solution you've been looking for.


A direct link to the above video is at http://www.youtube.com/watch?v=FToeYWCAoYk

May all your days be augmented ones,

The Talking Dog AR team.

PS - Talking Dog president Rob Bryanton has also posted an entry about this over at his Imagining the Tenth Dimension blog, check it out.

Thursday, March 18, 2010

ExpandAR: "Expand Your Reality"

Here at Talking Dog we've been having fun making funny faces into our webcams this month. We recently launched our new Augmented Reality visual toy: "expandAR".

You can try it out yourself at expandar.com.



A direct link to the above video is at http://www.youtube.com/watch?v=FToeYWCAoYk

Here's what we say on our site:

"expandAR" is a visual toy that uses face tracking and augmented reality for some hilarious and mind-altering effects. Once you've made note of the keyboard combinations for the effects you like you can call them up whenever you like. You can also play with this toy with more than one person - with practice you can play "ExpandAR Pong" and throw the effect from one face to another and back again.

Share your best expandAR photos with us! Just email your pictures to us and we'll put them in our gallery of crazy pictures made with this site. And once a month, the person who sends in our favorite picture will win a prize!
The subtitle for expandAR says "Expand Your Reality". Some of the effects within expandAR are pretty darn surreal, and some even temporarily alter your perception of the world around you, in ways similar to what's known as the waterfall illusion. Good times to be had by all!

But first and foremost, what we're looking at is an open-ended plaything, something to stimulate your creativity and let you explore the possibilities. So have fun with expandAR and send us your pics!

May all your days be augmented ones.

Talking Dog

p.s. Just as a proof of concept for other uses of this technology, we recently took expandar and created a modified version that lets you become various characters from Disney's new film Alice in Wonderland, directed by Tim Burton. You can check that version out here.