Thursday, April 21, 2011

47 Countries Playing Our New Game Within a Week!

SMPIA Announces Augmented Reality Game Results

SMPIA, in partnership with Saskatchewan's Talking Dog Studios is happy to announce that Trilight Entertainment is the winner of Multi-PlatFORUM - The Game, an augmented reality mobile experience launched at the Multi-PlatFORUM conference on April 14th in Regina. Playable on either Android phones or the iPhone, the game superimposed a constantly changing random selection of the logos of all the companies and associations participating in the Multi-PlatFORUM event onto the phone's camera view so that it appeared as if the logos are really floating in space around the player. Within 6 hours of launch the game was being played in 26 countries. To date, over 10,000 logos have been displayed in 47 countries around the world.

The contest finished at 8 am (CST) this morning. While players will continue to be able to play for fun, Trilight Entertainment of Regina, SK had collected 615 logos by contest close to claim the first prize Augmented Reality package worth $500 from Talking Dog Studios.

Talking Dog Studios president Rob Bryanton had this to say about the game: "When we saw that people all over the world were playing, it really opened up the possibility that the winner was going to be from the other side of the planet! But Trilight took the bull by the horns, they grabbed the lead early and managed to outwit their competition all week. Way to go Trilight, we're looking forward to seeing how you want to use your prize."

"We are excited to explore the potential of using Augmented Reality and Digital Media to compliment the Film projects we have in development, "said Trilight Entertainment's Shayne Putzlocher upon learning of his win, "and we had a lot of fun participating in the game".

SMPIA Digital Media Initiative Manager Nova Alberts was thrilled with the response to the game. "This was a wonderful way to demonstrate the speed and reach of digital media when you engage your audience. And I love that we were able to put Saskatchewan and Canadian logos in front of so many international players."

Just a reminder, the game can still be played by using the browser on your iPhone or Android phone to go to this link: An added feature is that all companies and sponsors participating in the event will now have a fixed logo floating at their business location.

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